Buyers don't know what they need
Open-cell or closed-cell? Attic or crawlspace? Spray foam buyers research hard before they call — and whoever educates them gets the job. Right now that's nobody local.
Self-serve OpenAI Ads Manager - first-mover advantage
Get Spray Foam Jobs from the Homeowners Researching Insulation in ChatGPT
AI Ads HQ runs a clearly-labeled sponsored ad for your spray foam business, reaching homeowners weighing open-cell vs closed-cell and chasing energy savings, in ChatGPT - plus Google - before any competitor figures it out.
Self-serve OpenAI Ads Manager · 90-day minimum commitment, then month-to-month
The problem
Why spray foam contractors are losing leads right now
High material cost punishes wasted leads
Foam is expensive and margins ride on tight scheduling. Shared lead sites send unqualified tire-kickers that blow up your route and your day rate.
Tax-credit demand isn't being captured
The energy-efficiency tax credits have homeowners asking ChatGPT 'does spray foam qualify for a tax credit?' — a high-intent question with no contractor in the answer.
Why now
ChatGPT just opened its ad platform. Almost nobody knows yet.
This is what a real sponsored result looks like inside ChatGPT — a labeled ad appearing right under the answer, exactly when someone asks about your service:
- OpenAI's Ads Manager went self-serve in May 2026, open to any US business - most home-service contractors just haven't signed up yet.
- The big agencies (WPP, Omnicom, Publicis) are chasing national brands. Nobody is doing this for local contractors.
- Ads appear right when someone asks ChatGPT how to solve the exact problem you fix — high-intent, decision-ready moments.
- First movers lock in the cheapest clicks and the category before it gets crowded.
ChatGPT
Best spray foam insulation near me to lower my energy bills?
Here are a few well-reviewed spray foam insulation options in your area:
Free Insulation Estimate
Open & closed-cell foam
Lower bills year-round
Book online in minutes →
Illustrative example - not a real ChatGPT placement.
Why this works for spray foam contractors
Built for how your customers actually buy
Spray foam is a high-margin, $4,000–$15,000+ considered purchase that homeowners research for weeks — open-cell vs closed-cell, payback period, and whether it qualifies for the federal energy tax credit. That research now happens in ChatGPT, and the tax-credit tailwind is driving the questions. A labeled sponsored result for your company at that moment turns a researcher into a quote.
How it works
From plan to leads in four steps
01
Free ChatGPT Ads plan
We show you exactly how people in your area are already asking ChatGPT about your service — no call required to start.
02
We build your campaign
We write your ads, set up your ChatGPT Ads beta account, and launch — plus Google as a proven backstop. $997 covers full setup.
03
Leads start flowing
$497/mo flat to manage everything. You fund the ad budget ($1,500/mo for the first 90 days, paid to OpenAI/Google). We optimize weekly.
04
You see the numbers
Monthly reporting on clicks, leads, and cost — so you know exactly what you're getting.
Simple, flat pricing
$997 one-time setup
$497/mo flat management
$1,500/mo ad spend for the first 90 days (paid directly to OpenAI/Google, not to us), then flexible — the 90-day runway gives the campaigns enough volume to prove out
$497/mo is a flat management fee — never a percentage of your ad spend. Your ad budget is paid directly to OpenAI/Google, not to us. Flat $497/mo up to $2,000/mo ad spend; +10–15% on spend above $2,000/mo.
What's included
- ChatGPT Ads campaign built, launched, and managed inside OpenAI's beta Ads Manager
- Google Search & Performance Max running underneath as the performance backstop
- Ad creative, headlines, and landing-page guidance for your offer
- Conversion tracking + monthly performance reporting
- Direct line to your account manager — no call-center
90-day minimum commitment (3 months of management) so campaigns have time to optimize, then month-to-month.
Questions spray foam contractors ask
Do ChatGPT ads work for both residential and commercial foam?
Yes. The research-phase questions — R-value, open vs closed cell, payback, code compliance — show up for homes, pole barns, metal buildings, and commercial alike. We tune the campaign to the jobs you want most.
Can we lean into the tax-credit angle?
Carefully, yes — it's a real demand driver. We frame it as 'may qualify' and point homeowners to verify eligibility, which keeps the ads policy-clean while still capturing that high-intent search.
Is $1,000/mo enough for spray foam?
It's a solid test budget, and insulation clicks are cheaper than roofing or HVAC. Given foam's margins, a couple of closed jobs pay for it many times over — we usually step toward $1,500–$2,500/mo once the pipeline proves out.
What is ChatGPT Ads?
OpenAI now shows clearly-labeled sponsored results at the bottom of ChatGPT answers for free and Go-tier users in the US. When someone asks ChatGPT about a service you offer, your ad can appear right there. It launched self-serve in May 2026 and is still in beta — which is exactly why being early matters.
Is this instead of Google Ads?
No — it's an edge on top of it. We run Google Search and Performance Max as your proven workhorse and layer ChatGPT Ads as the first-mover advantage. You get both for one flat fee.
How much does it cost?
$997 one-time setup, then $497/mo flat to manage everything. You fund your own ad budget directly to OpenAI/Google — $1,500/mo for the first 90 days so the campaigns have enough runway to prove out, then you can adjust. No percentage-of-spend markup. Management has a 90-day minimum commitment (3 months) so the campaigns have time to optimize, then it continues month-to-month.
How fast do I see results?
Campaigns are typically live within a week of setup. ChatGPT Ads is a new channel with no industry benchmarks yet, so we run it as a test-and-learn alongside Google, which produces leads from day one. That's exactly why management runs on a 90-day minimum — it gives the campaigns enough runway to optimize and prove out.
Why should I trust a new channel?
You're not betting the business on it — Google carries the load while ChatGPT Ads gives you a head start nobody else in your market has. The 90-day minimum commitment is there so we can optimize properly rather than judge a brand-new channel on a single month. Being first is the whole point.
Show up as the sponsored ad they see when spray foam contractors get searched in ChatGPT
AI Ads HQ runs clearly-labeled sponsored ad campaigns for your business on OpenAI's ChatGPT Ads platform - the tool 800M people now ask before they buy - while most of your competitors haven't set up a campaign yet.